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Natural links are better than non-natural

by Matt Cutts

I got a spam email that I thought about blogging about, but decided not to. Then they spammed me *again*. Sheesh.

So here goes. If you get an email with a subject like “Affordable Link Building Outsourcing,” think twice. Any email that starts out

Make your links appear Natural

Link Building is one of the most significant aspect of the off page optimization process and is a major determinant…

is starting off on the wrong foot. The objective is not to “make your links appear natural”, the objective is that your links are natural. Another rule of thumb for me personally is to be wary of people that email or cold-call you out of the blue repeatedly. Checking my email, these “link building experts” email-spammed me back in April, too.

Original publication: http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/Y5WQZ7iP54c/
June 24, 2009, 1:25 pm
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